Your main concern at trade shows is how to get bodies into your booth, and David literally wrote the book on attracting a crowd
(Be a Street Magician!: A How-To Guide), so getting the bodies into the booth is a cinch. After David passes off the bodies to your sales staff, all they need to do is circle for the kill.
To attract audiences, a small performing area is arranged and the performer uses a microphone. Sometimes, a sign is displayed telling customers when the next show begins.
During the climax of each trick, the audience gets the message.
“And just as easily as this Chinese dagger passed through this man’s coat,” the magician might say, “our prescription drug goes into the bloodstream and passes through the walls of the lungs….” and then, suddenly, the trade-show attendees are listening to a commercial almost without knowing it.
During the show, while the audience is hooked, David promises that he will show the audience how a David Copperfield trick
is done—if the audience members will provide the company with their contact information. Attendees gladly hand over their
badges to be electronically swiped.